I’ve been working on optimizing my art website for SEO and came across the importance of alt text for images. I know it helps with accessibility and search rankings, but I’m not sure about the best way to structure it.
Should alt text be purely descriptive, or is it better to include keywords? How do you balance being informative without sounding spammy? Also, does the length of the alt text matter?
If anyone has experience optimizing art portfolios or gallery websites for search engines, I’d love to hear your insights. Any tips or examples of well-structured alt text would be really helpful!
For art website SEO, prioritize creating concise and accurate alt text that primarily describes the image content. Naturally weave in relevant keywords if they fit the description, but avoid keyword stuffing. Aim for around 125 characters and use natural language. For art portfolios, be consistent, include your name if relevant, consider page context, and test with accessibility tools. Focus on providing valuable context for both search engines and visually impaired users.