In today’s algorithm-driven world, influence doesn’t belong solely to corporations—it begins with people. And no generation understands this better than Gen Z.
In this compelling session, bestselling author, poet, and activist Aija Mayrock unpacks how Gen Z is rewriting the rules of engagement, authenticity, and trust—and what businesses must learn from them to stay relevant.
From publishing her first book at 16 to building a global, cross-platform presence across TikTok, stages, and media, Aija shares her journey as a creator and changemaker. Through her lens, we’ll explore how individuals—and companies—can build powerful voices that cut through the noise, foster deep audience connection, and thrive in a world driven by content and rapid attention shifts.
Whether you’re a brand, a founder, or a creator, this session will show you why in 2025, you are the platform—and how to use that power wisely.
