Brief, brief, brief!
When working on delivering a successful marketing campaign, I need to work from a strong campaign brief.
The brief must clearly outline the strategy, messaging, marketing initiatives, asset requirements, and project deadlines. It needs to be agreed by all stakeholders, so that everyone is aligned and clear on what needs to get done, and when.
One common challenge for marketers is the lack of a clear, agreed-upon brief, which can lead to miscommunication, missed deadlines, and hidden costs.
With monday.com, creating campaign briefs and getting them approved is easy.
monday.com eliminates the need to recreate complex project workflows from scratch every time. It allows you to create project templates for the entire campaign lifecycle, saving you time for the next marketing campaign you’re looking to launch.
You can also choose from one of monday.com’s over 200 ready-made templates to help you get started.
Easily monitor campaign spend
One of the most critical aspects of managing a marketing campaign is keeping track of project spend.
You need to monitor your spending to stay within your budget and be flexible to adapt to changes.
Perhaps some of the paid activity isn’t performing as well as you’d hoped, and you’d like to reallocate spend elsewhere.
monday.com allows you to monitor spending in real-time across channels. It offers stakeholders detailed post-launch analysis and a comprehensive view of ROI, making required budget adjustments and campaign optimisations even more efficient.
Enhance your campaign management even further with Unlimited Subitems
Unlimited Subitems for monday.com helps you break down your campaign into multi-level subitems, ensuring every task, subtask, and sub-subtask is captured with pinpoint precision.
Each subitem can have its own, unlimited number of sub-subitems, meaning you can go as deep into the detail as you like!
For example, if you’ve identified ‘Social media’ as one of the key channels for your campaign, this would be represented as the parent item. Below that, using the native subitems feature, you break it down by channel, ‘Facebook’, ‘LinkedIn’, ‘TikTok’ etc. Then, using Unlimited Subitems, you can break down each of these individual activities even further.
So beneath LinkedIn, you could have ‘Draft post copy’, ‘Schedule post’, ‘Create graphic’, ‘Raise a ticket with the Social Media Team’, and as many more as you like depending on your specific workflows!
The best part? You can track the progress, assign team members and set specific deadlines for each of the sub-subitems you’ve created.
