Use responsive design on the public marketplace and ditch the separate mobile version

The public marketplace is a website. It should follow web design best practices.

Here are a few examples:

  1. All pages should render on all browsers
  2. Page load times should be fast (under 2 seconds)
  3. The majority of the content should be prerendered by the server for SEO optimisation
  4. It should utilise responsive web design
  5. It should not have a separately maintained mobile version (see point 4)
  6. It should aim for Lighthouse scores approaching 100 (Currently 31 for performance and 66 for SEO).

I was shocked to discover that the blank partner page I was seeing on my mobile was by design – there are no plans for a partner page on mobile.

Our company, and others link to the partner page from our website, so if we can’t guarentee that it’s being rendered for 100% of the people, it defeats the object of having the page.

Responsive design is 15 years old in May 2025. Having to separately maintain a mobile site is a burden that no company wants or needs.

Please abandon the mobile site and use responsive design on the actual site.

Just to see how difficult this would be to build as a static website, I installed Cursor and built a static version of the marketplace website using eleventy and the publicly available marketplace data JSON files.

The build time on this static HTML only website is around 2 seconds and deploying it to Cloudflare takes about another 10 seconds.

Here’s the result:

It’s nothing fancy at this point (no pagination, no SEO meta tags etc), but it’s super fast, has all the data pre-rendered into the HTML.

The first version of the site took less than an hour, but I’ve added vendor and category pages since then.

Here’s the code:

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A/B testing app listings would be amazing to have too.

for starter at least make market listing changes in real time. so we don’t have to wait for reviewers just to test our listings