Add Client's Company Name as a Choice when inserting Colum Data into a Mass Email

Description

We All use the {} Column function to personalise our mass emails, I will always use it to insert the Contact’s first name into the email, I can send out 500 emails all with individual first names.
My colleague would like to be able to add/insert that contact’s Company Name into the email, perhaps in the Subject Header…for example ‘See how We can Improve Sales at {ACME GROUP}’. Agsain, we could send 500 emails, each with the unique Contact first name AND their Company Name inserted. Unfortunately the ‘Accounts’ linked column is not selectable to insert. Can we make it selectable OR have a way to copy each cell in there (as text only) into a new column which coud then be used

What are you trying to achieve

Be able to insert the Contact’s company name on each email in a mass email using the {function} and the ‘Account’ linked column