When making word clouds, every word in a field is separated. If you for instance want to make a cloud with countries, “united” and “kingdom” will be considered at two different words, and appear as different words, when they are obviously supposed to be showed as “united kingdom”. This is not really a feature, but a bug, and it should be possible to check a button if you want the cloud to be generated from single words or by the full column/field-content. I’ve messaged Monday.com about this bug months ago, but nothing have happened.