The functionality I’m after is to get a reminder after X time to re-engage with a contact.
I have two different date columns populated through email automation (last email I sent, last time they sent me one) and a formula column that compares those two columns and outputs the most recent date.
When I go to automations I can select the two date based columns for a time based automation but not the formula column even though it is a date output.
The automation I’ve got working is “X weeks after (DATE), arrives notify (someone)” but it only works for either of the date based columns.
Any ideas how to make this work?