Facebook Leads Integration

I have an issue with the Facebook Ads integration, not sure if this is user error or not.
I create a lead form in Facebook for three fields of info, Name, Email & Tel No. Create a board in Monday, setup the integration and have a new item created whenever a lead form is submitted.

However, I cannot set anything to the Item Name column. Whenever I try to set any attribute to the item name field, the integration just fails to import any new leads. Only by leaving Item Name blank, and say, creating a Full Name text column, will it work, but then I have a load of leads all with ‘Item name’ for their name and have to manually edit them.

Is this an issue where the Name field from the the lead form isn’t compatible with the Item Name field, or have I messed up somewhere?