Meticulous cross-team planning
Like the successful delivery of a marketing campaign, the coordination and execution of launching a new product requires all stakeholders to be aligned on the deadlines and launch goals.
Many of the same pain points we identified for campaign management can also apply to a new product launch, particularly the challenges around organisational silos, and miscommunication of deadlines and expectations.
monday.com conquers these challenges by providing a centralised platform to plan, assign, and schedule work, ensuring consistent product messaging across assets and allowing you to coordinate with cross-functional teams on dependencies to launch your product (or products).
Use the Gantt view to visualise each stage of the product launch, or dashboards to track your launch’s overall progress, performance, and deadlines within one central platform, allowing teams to collaborate on specific tasks for the launch.
Teams can create product launch templates to get started quickly and easily customise plans as needed. This allows you to optimise your workflows for future product launches.
Consolidate communication platforms
During the launch, communication between your marketing, sales, and product teams is critical. While your central hub for your work may well be monday.com, your product team may be using Slack as the primary way to communicate project updates.
To avoid critical information being lost in the shuffle of switching back and forth between the two platforms, use Integrate Plus for monday.com and Slack to ensure that everyone stays on the same page.
Integrate Plus allows you to push updates and manage monday.com boards directly from within Slack. This reduces the need for constant platform-switching, keeping your launch team aligned and focused at all times.
