Hi monday team and other people interested.
Adding monetization to the Marketplace will need serious attention, especially related to international taxes. In Europe we have to charge tax in every transaction to an European individual. If sold to a company you need to have proof (through 3 evidences) that your product (or service) does not leave Europe, the client has a valid VAT id and a valid address. Succes . It does not matter if your business is registered in Europe or elsewhere.
To make it even worse. If you charge taxes to European customers (as you should) you collect the VAT but you also have to declare this to the tax authorities of that country. If your total revenue is less than 10 - 12 KEuro (depends per country) you may use the tax rates of the country where your business is registered or the tax rate of the country where your customer is registered. Then there is MOSS (mini one stop shop) that is invented “to make life easier” [not a joke]. This allows that you declare taxes in other European country to your local tax authority. And off course… because of the Covid-19 crisis every European country did / did not make temporary changes to their VAT rates. This all is really complex stuff and luckily most webshop software and plugins have solutions for this (checking VAT numbers, gathering proof, calculating up-to-date VAT rates etc).
There will be an additional level of complexity if monetization is handled by a Marketplace. Where is that Marketplace registered, who pays who, which VAT rates to use, where to declare your taxes, how to gather proof of delivery etc etc…
It would be very nice is monday can shine a light on early ideas regarding monetization. From a birds eye view I would almost say: let monday.com do the financial transaction with the user (as they have all financial systems in place) and do kind of kickback to the app owner(s), almost like it currently works with partners selling monday licenses.
So far for my 2 cents (excluding VAT)