Hi @basdebruin
Its a form builder concept but not for sending forms (so as not to confuse the monday.com forms or google forms). The concept is something like de Ms Access report designer.
You can setup a report header (with the company logo), a page header with all the information, a report footer, you are free to place to fields (columns) wherever you want.
This (if this can do internally from monday or a view app) will provide a custom experience for monday.com users and can be used too for edit or put new pulses on the board.
But the main use case is to report, or printing the pulse information in a professional way.