Email Reminder Automation - Performance Concern

Hi everyone,

I have built a reminder system within my Monday.com using a combination of columns and automations to send reminder emails to my clients regarding their Accounting Matters.

How it works:
When a key date arrives (e.g. Financial Year End, FYE), the automation triggers an email reminder prompting them to complete their accounts.

Issue:

During my testing, I noticed that it takes approximately 7 minutes for the system to complete the process of sending a reminder email, and that is just for one client. Given that over 100 clients have the same FYE date (e.g. 31 Dec), I am concerned about the following:

  • Will Monday.com be able to handle the load if all automations are triggered at the same time?

  • Is there a risk of any delays, errors, or failures in automation due to this volume?

  • Are there any best practices to manage large-scale automated email triggers efficiently?

I would really appreciate any insights from the experts here.

Thanks in advance!