Tip of the week #12: Content marketing

Centralise your content calendar in monday.com

We’ve all been there before.

Trying to find workarounds in lieu of a master or editorial content calendar. One of you will be working from Excel, the other from Workfront or similar tools.

This creates a problem for content marketers because, even with the best intentions, content creation and requests can become bottlenecked and strategic, planned content publishing gets lost in the shuffle.

With team members using different tools for their content needs, you often end up with multiple team members trying to post content on the same day, or days gone by where no content is being published at all, despite being ready to go.

In short, it’s a breeding ground for content silos.

Use monday.com to keep your editorial calendars and content production processes aligned, so all of the moving pieces stay on track, even when timings and deadlines shift.

monday.com provides a central hub where your content team can capture ideas, plan the editorial calendar, assign tasks, track progress, and manage reviews and approvals.

Customised workflows enable you to standardise the content production process, so everyone knows what steps need to be taken to successfully create, approve, and publish content.

You can ensure responsibilities and deadlines are clear, and everyone knows what stage each piece of content is in (for example, use the column section to show when a piece of content is ‘in progress’, ‘in review’, ‘approved’ etc.).

Whether your content team creates assets for campaigns and events, or for other initiatives like weekly blog posts, monday.com can help organise the entire workflow from start to finish.

Discover more guidance on creating and managing your content calendar in monday.com
Keep track of regular content updates with Recurring Tasks

For content that requires regular updates or cyclical revisions, Recurring Tasks for monday.com is the app for you.

Recurring Tasks (recognised as the most-installed new app on the monday.com Apps Marketplace in 2023 and 2024) allows you to automatically create and schedule recurring content tasks, ensuring that no deadline is ever missed and your content calendar remains up-to-date without manual intervention.

So whether it’s scheduling weekly synchs with your content team, bi-yearly checks to see if your content is still timely and relevant, or annual perfomance reporting—Recurring Tasks allows you to automate the creation of all of these recurrences in monday.com with just one step, ensuring you never miss anything important ever again.

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Repurposing content has been a game changer for me.

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